On September 27th, I attended the Hootsuite webinar “How to Apply Strategic Design to your Social Media Content.” From this, I collected some of my findings for you to test!
About the Class~
The webinar was tailored for social media managers, content creators, and designers, teaching them how to stop users in their tracks to take action.
This session provided a great opportunity to ask questions and have industry professionals let us know their thoughts. For a few memorable moments, see below-
Know your Limits: You don’t have to jam everything into one post.
Social Engagement Through Creativity: Social engagement starts with creativity! It has been proven that creative posts perform better.
Benchmarks for Success: Benchmarks can be helpful to assess your company against industry standards. To learn more, visit: Social Media Benchmarks: Q3 2023
Teaser Content Strategy: Put out teaser content to build hype on social media.
Optimizing Headlines for Mobile: Ensure your headlines are large enough to be seen comfortably on a mobile phone!
Balancing Text on Social Graphics: Should my social graphic have a lot of text on it? Some assets need very little copy, and others need more. Your brand identity can encompass those needs and set the standard.
Resourceful Content Creation: Need more resources for content creation? Check out the image below.
Emojis for Engagement: Posts with emojis show a higher engagement rate! They can be used in a professional capacity if applied sparingly and correctly.
Final Thoughts
I hope some of these snippets provided helpful thought starters for your social media content.
In the comments below, let me know any tactics you have found beneficial for your online presence to build engagement!
