Problem:
Betty is an acquired client that came to me wanting help with rebranding her company. She was looking for a fresh start in a new stage of her career. With 21 years of experience in the financial and insurance industry she represents confidence and methodical strategy. She offers direction to her clients and wants to carry over a nod to the compass in her new identity.
Solution:
Inspired by the idea of a compass, I broke down the symbol of the compass and its needle. Within the structure of the M lies the needle of a compass pointing upwards. The typeface ITC Tiffany Std was selected because of its structure and likeness to serif roman numerals.
Previous Business Card and Branding
Updated Branding Identity
(and she wrote me a thank you letter using her new letterhead :))
