Crowdiate Shortlist Winner
Problem:
Hershey's S'mores Kit is losing popularity and profit up against their competitor kits which offer a similar product. The ask is to create a new Hershey's product that captivates hearts and leaves shelf space well... empty.
Solution:
Hershey's Girl Guide S'mores: Merging childhood treats for the sweetest combo
Packaging and Product
Project Brief
This project was important to me as I attended Girl Guides as a child. It forced me to try new things and it empowers female leadership.
(This is me taking a kneel like I am being a sworn in member of the Night's Watch. You think they got s'mores at Castle Black?)
Partner: Max Perone