Problem:
Netflix doesn't have a tagline and wants to further solidify their identity.
Solution:
What joins all Netflix users across the world? Their ability to marathon the shit out of content. So let's celebrate this by running the best content with the best intentions. Introducing a new tagline "Marathons Without The Running" an integrated CSR campaign.
Twitter Release
Launched through twitter, showcasing some of Netflix best binge-worthy shows and movies. Both Marathons and sprints.
CSR Event
A CSR event will correspond with local marathons throughout the summer months. This will be placed at the end of the finish line, showcasing Netflix originals. The more you watch the more that gets donated.
Signage and Finish Line Banners
Vendor
A Ben & Jerry's ice cream truck will be located with Netflix's signature flavour "Netflix'd and Chilld".
The profit from each ice cream sale will be donated to a random registered participant of the marathon.
Online Donation
In case you can't attend or in this case there is a global pandemic, the marathon can go virtual.
Merchandise
Netflix will also release a line of merch for the true sport of endurance, the coziest kind.
